Authentic, Essential, Oi, Su, and More Inside lines.

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New Wash, Dressed Up, Undressed, and Hair Balm

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The ORIGINAL chemistry that multiplies bonds and cross-links broken bonds. 

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Bio Ionic ® develops luxury hair tools for professionals worldwide.

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With its unique IntelliFlex™ bristles, the Wet Brush runs effortlessly through hair, detangling without pulling or tugging.